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Hello and welcome to Daily Crunch on Monday June 28th. How much time did you spend on your phone this weekend? Too much? Not a lot? Based on recent data on consumer app spending, you’ve probably spent a pretty reasonable amount. Consumer spending on apps hit a new record in the first half of the year, although the pace of growth is slowing.
Before we begin, Extra Crunch is on sale this week. Find out here and support The right TechCrunch ship. -Alex
The Top 3 TechCrunch
- Surgical robots are big business: News broke today that British surgical robotics start-up CMR has set up a $ 600 million funding round led by SoftBank’s second Vision Fund and Ally Bridge Group. CMR is now worth $ 3 billion.
- Etsy acquires its Brazilian rival: It was also announced today that Etsy, the popular consumer craft market in the United States, has purchased its Brazilian parent for $ 217 million. The deal for Elo7 follows Etsy’s recent purchase of Depop. It appears that Etsy views at least a good portion of its growth through an inorganic lens.
- SpaceX wants to send Starship to (near) space: SpaceX’s spacecraft is almost is going to space next month, the company reported. Yes, Starship, the thing you probably remember most from blowing up during testing, could be launched into orbit in July. Don’t think we’re accusing SpaceX of failing tests. The company used to crash re-entry rocket stages all the time. Now he’s landing them on drone ships with regularity. In space tech, you may have to explode before you can properly take off.
Startups / VC
To start today, we’re talking about Pittsburgh, a fascinating startup market that TechCrunch is visiting in no time:
Moving on to our regular rate, here’s more of today’s summary of startup events:
- $ 50 million to build Shopify for mobile commerce: Tapcart wants to bring the magic of Shopify desktop shopping to the mobile world, and today it announced an eight-figure spin led by Left Lane Capital. (To some extent this reminds us recent graduate YC Bikayi.)
- $ 10 million for refrigerated robotic drinks: No, no robot drinks. Drinks prepared by robots. We’ve seen startups build auto-baristas before, but Botrista’s machine could be something special. It looks slippery and we would frankly drink most of the combinations on offer. Let’s see how far $ 10 million can go.
- Yet another hot software IPO: SentinelOne’s IPO looks pungent after increasing its price range. The valuation of the company is gradually increasing before its debut and is expected to value the cybersecurity unicorn at a multiple of its final private price.
- $ 167 million for a leading fintech based in the Philippines: PayMaya’s parent company is much richer today after closing $ 121 million in new capital as well as $ 46 million in earlier investments this week. According to TechCrunch, the funds will be used to “launch more financial services, including a digital bank”.
- Today’s episode of the Equity podcast offers a new version of dating apps.
- Closure, two from the personnel department: First, Coinbase CEO Brian Armstrong is coming to TechCrunch Disrupt 2021. And Foursquare’s Dennis Crowley is stepping down from the company.
3 data strategies to sell to developers
Many consumers are open to a shrewd sales pitch, but software developers usually know better.
Successful developer-focused marketing efforts steer those users to free tools, but unless you know exactly what data to look for and how to measure it, your efforts will have limited impact.
Software companies who want to connect with developers should treat end users as the “marketer side of the team,” advises Sam Richard, senior director of growth at OpenView, who has invested in companies like Datadog, Expensify and Calendly.
For example: instead of just pulling analytics from your production database, what if your GTM team asked revenue stakeholders about the data points they use to make decisions? If you assigned a product manager to meet their needs, write a roadmap, and develop an MVP, what could you learn?
“Don’t think about it too much,” says Richard. “Selling to developers isn’t impossible, it’s just difficult.”
(Extra Crunch is our membership program, which helps founders and startup teams move forward. You can register here.)
Big Tech Inc.
- Did you know that Microsoft and Apple is worth $ 2 trillion apiece? Just a few years ago, America’s top five tech companies were only worth $ 3 trillion, although at the time this number felt huge. Today, however, Microsoft has started making its way towards the $ 3 trillion mark with the release of the first official preview of Windows 11. Of course, there have been a few builds around, but this time around, the source code comes from the source of the code.
- Facebook has a new product in Nigeria – where it has an office – called Sabee. TechCrunch reports that it “aims to connect learners and educators in online communities to make educational opportunities more accessible.” Facebook wants to reach all Internet users, and Africa is a growing market for internet penetration, so the movement makes sense.
- For those of you who have invested in the Android wearable ecosystem, good news: Samsung and Google have a lot of new stuff that you are probably going to love.
TechCrunch Experts: Growth Marketing
TechCrunch is compiling a shortlist of the best growing tech marketers. We would love to know who you have worked with, so complete the survey here! Here is one of the many great recommendations we received:
Name of merchant: Dipti Parmar
Name of the sponsor: Brody Dorland, co-founder, DivvyHQ
Recommendation: “She gave me an easy-to-implement plan to get started with clear results and a schedule. She delivered it in a month and I was able to see the results in a few months. It encouraged me to turn over larger parts of our content and publishing strategy to him.