The dreams of Elon Musk of Tesla Retro Diners may be alive and well.

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A Tesla Inc. vehicle being charged at a Tesla Supercharger station in Petaluma, California

David Paul Morris / Bloomberg

It could be just a little burger. Or Elon Musk’s dinner dreams can come true.

Last week, the electric car maker quietly filed an application for three distinct brands implying his name. The target has been described as covering “categories of food services, pop-up food services, self-service food services, take-out food services,” according to the US Office’s opinion. patents and trademarks.

In other words,

You’re here

may be set to leave his mark on the industry, an idea Musk has pioneered in the past. More precisely, the three patents were filed for the company’s name – Tesla – its “T” logo seen on cars, then the unique styling of the entire word. The news of the patent was first reported on the Electrek electric vehicle information site.

A dinner business doesn’t seem like a huge deal for a company whose leader has such diverse interests, including space exploration. Musk has also kept investors busy this year with his

Twitter

feed, especially his opinions and interest in cryptocurrencies. A tweet earlier this week on “Babyshark”, a viral children’s song, skyrocketed the shares of a related South Korean company.

Musk gave some solid pointers before jumping into the food. In January 2018, he tweeted about setting up “an old-fashioned drive-in, roller skates and rock restaurant” at Superchargers in Los Angeles.

Electrek reported in March 2018 that Tesla had indeed applied for permits for a restaurant and a charging station in Santa Monica. The plan seemed to go nowhere for a few years, but in April Musk insisted he was still on the cards, in a tweet responding to a complaint about long queues at charging stations. .

How long will fans have to wait for Musk’s dream child? Josiah Citrin, the founder of Citrin Hospitality says Bloomberg that even if Tesla gets those trademark patents, the right permits take months, Santa Monica being no exception. A spokesperson for Tesla could not be reached immediately for comment.

Better to eat something while waiting.


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Travis Durham

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